Social Media Campaigns

How we can help you

Social media marketing is a recent component of organizations’ integrated marketing communications plans. Integrated marketing communications is a principle organizations follow to connect with their targeted markets. Integrated marketing communications coordinates the elements of the promotional mix—advertising, personal selling, public relations, publicity, direct marketing, and sales promotion—to produce a customer focused message. In the traditional marketing communications model, the content, frequency, timing, and medium of communications by the organization is in collaboration with an external agent, i.e. advertising agencies, marketing research firms, and public relations firms. However, the growth of social media has impacted the way organizations communicate with their customers. In the emergence of Web 2.0, the internet provides a set of tools that allow people to build social and business connections, share information and collaborate on projects online.

Social media marketing programs usually center on efforts to create content that attracts attention, generates online conversations, and encourages readers to share it with their social networks. The message spreads from user to user and presumably resonates because it is coming from a trusted source, as opposed to the brand or company itself.

Social media has become a platform that is easily accessible to anyone with internet access, opening doors for organizations to increase their brand awareness and facilitate conversations with the customer. Additionally, social media serves as a relatively inexpensive platform for organizations to implement marketing campaigns. Organizations can receive direct feedback from their customers and targeted markets.

The Most Popular platforms include:

In order for organizations to most effectively use social media for marketing, they must recognize and embrace that the emerging platforms are additional resources to complement and expand their entire marketing arsenals rather than replacements for existing marketing initiatives.

We can help you with your Social Marketing Needs

Social Media Questions

What is Social Media Marketing (SMM)?
SMM involves promoting content in various ways to social media users, in attempt to increase traffic and exposure. SMM can involve developing content that targets social media users, building a network of other users, requesting votes from others, and anything else that involves getting votes and traffic from social media websites.

What is the difference between SMM and Social Media Optimization?
The term Social Media Optimization usually doesn’t include the act of promoting content through such methods as requesting votes. SMO involves creating the right content and setting a website up to be friendly to social media users, but doesn’t go as far in terms of promoting the content.

How many social media sites should I use?
While there are hundreds, if not thousands, of social media sites out there, it’s impossible to use them all. Generally, it’s more effective to use a small number (I recommend 2 to 5) actively, and if you want to have accounts at other sites that you use ocassionally, that’s fine. Because part of being a successful social media user involves building a profile and a reputation at the site, it is much more realistic to achieve this when you’re using a small number of sites consistently.

How can I use social media to build links?
There are basically two different ways to build links with social media. First, by submitting your content (or having someone else do it for you) you may be gaining a quality inbound link from the social media site itself. However, some social media sites use nofollow tags on links to discourage spam submissions. The second, and more effective, way to build links through social media is to develop excellent content that creates a lot of buzz with social media and will encourage other bloggers and website owners to link to you. Social media sites are an excellent platform for added exposure that will lead to more links.

What are niche social media sites?
Some social media site, such as Digg, include content that covers all different kinds of topics. These are general social news sites. Niche social media sites are create to showcase a specific type of content, rather than focusing on general news in all different kinds of categories. As a result, niche social media sites can result in visitors that are highly targeted and more likely to be interested in the content, although their audiences will be smaller than the major social news sites.