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SEO Tips – Why you should alternate your anchor text.

If you are not sure what I am talking about, anchor text is the text that shows up on a web page that is a link to your/or someone else’s website. example – Super Web Development Website . That link points to the home page of our website but the text gives you an idea what the site is about. If the link just read www.ititans.com a user might not know what it is we do and pass over the link.

So why alternate it? There are a few reasons:

First anchor text helps pass information to search engines as to what the target page is all about. This is a nice way to get yourself up in rankings for keywords that you are targeting. By alternating the text you can pass information to the search engines about several relevant keywords.

Second if every inbound link to your site has the same anchor text the search engine, especially Google will give them less value as they look automated or like spam. You want your links to look as natural as possible to search engines so they give them more weight.

How to properly target a keyword

Let’s use an example keyword here, suppose you want to target Nike Shoes. By alternating things like Inexpensive Nike Shoes, Nike Crosstrainers, Best Deals on Nike, and Nike Basketball Shoes. You focus on your main keyword and add weight to several longtail key phrases. You should on occasion also just link in with something like your domain name or address and also on less specific phrases without the keyword – Inexpensive Crosstrainers. This will make your links look a bit more natural to the various search engines and should give you far better results.

4 Responses to “SEO Tips – Why you should alternate your anchor text.”

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  • A very interesting and informative article.

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