“got milk?” advergames promote healthy habits
June 10, 2010 | 
Author got milk? is at it again! You know got milk? best from their famous “milk moustache” print campaign that has been going on for years. Well if you want to add a little fun to your day, you should definitely check out the got milk? advergames on their website.
The homepage and games feature top-notch creative. There are six amusing colored characters who each star in an advergame. The games promote healthy habits. For instance, in the “Muscles Game”, it’s your job to supply horses Slav, Igor and Sergie with chocolate milk as they sweat through a workout at the gym. Each advergame has links to health tips and studies.
The California Milk Processor Board created the got milk? campaign in the early ’90s, and it spread nationally in the following years. Their efforts here show the power of advergames to educate the public about the importance of a healthy diet, exercise and lifestyle.
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